🗓️ Nov 15 update: New content posted on OpenView + What's coming next!
New content available, and lots more coming soon!
Hello everyone!
It's been a couple of weeks since I posted a new article, at least on my own newsletter. I've recently been working on new content for a few other blogs that I thought are worth sharing with this community.
My latest article - How to Maximize ROI on Your Early Paid Advertising Efforts, was published in OpenView Venture's Newsletter last week.
How to Maximize ROI on Your Early Paid Advertising Efforts is all about getting your early-stage B2B startup's paid advertising off the ground. It covers a bunch of important stuff to help you make the most out of your ad spend. Here's a quick rundown of what is cover:
💰 Setting the Right Budget: Figuring out how much to spend without breaking the bank.
👫 Teamwork Makes the Dream Work: Why you need people from design, content, engineering, security, and legal all on board.
🛠️ Tools of the Trade: Diving into web analytics, UTM parameters, and platform integrations.
🧐 Smart Strategies: Getting into remarketing and finding audiences that resemble your best customers.
🎯 Goal Setting: The role of experimenting and using industry benchmarks to guide you.
🙉 ROAS – Your New Best Frienemy: Understanding and calculating Return on Ad Spend to scale your advertising efforts.
Stay tuned as we delve into each of these areas to help you launch your advertising strategy successfully!
🎙️ Interview with Anurag Goel, CEO and co-founder of Render 🎙️
I recently had the opportunity to chat with Anurag Goel, co-founder and CEO of Render. Founded in 2016, Render’s trajectory has been phenomenal!
+800k active users
Triple-digit millions in ARR
+200% NDR (net-dollar-retention)
Best of all, Render’s growth has been completely organic and product-led! 🤯🤯
There’s a ton of great stuff in this interview. From Anurag’s 5 years at Stripe as Head of Risk, to the 2 years he spent researching new ideas, all the way up to where Render is today. Be sure to check out the full interview where we discuss:
How the company was founded
How was the idea validated
How Render acquired their first early adopters
How to attract top-tier talent for your company
And way more…
The interview will be published early next week and includes an 📝 article, 🎤 podcast and 🎥 video of my interview with Anurag.
Stay tuned!
🗣️ Comments, Feedback and More
I’ve really enjoyed having the time to write about the stuff I know, and really appreciate having an audience to share it with. While I have a lengthy backlog of ideas for new articles in queue, I’d love to hear from you!
If there’s a topic you want me to cover or an area you would like for me to explore in more depth, leave a comment or DM on LinkedIn.